Collection: General.3am

My father’s father opened International General Store in Dubai in 1968. He sold fragrances, watches, hair cream and other things.

When he died, in 1984, the store closed. On it’s 50th year anniversary, I wished to reopen it as a post contemporary concept, with the Dubai Plan 2021 in mind.  

 

The 1st 2 spaces that were meant to host the reopening didn’t work out, and an investment in a space at d3 wasn’t working out, so with the help of Friends and the team, attempted to repurpose it to General: café – content – public space - store. We ‘opened’ in Ramadan 2017 with the Precious Trust debut, It was beautiful, al7mdla.  

 

Since then, we’ve been working with our friends, hosting the community, and attempting to sustainbly bloom our social enterprise. 

 

Rami Farook 

18.6.2018 

12 products
  • General.3am Studio Coat White
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    Dhs. 525.00
  • General.3am Studio Trouser
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    Dhs. 420.00
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    Dhs. 420.00
  • General.3am Studio Trouser
    Regular price
    Sold out
    Sale price
    Dhs. 420.00
  • General.3am Studio Denim Trouser
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    Dhs. 475.00
    Sale price
    Dhs. 475.00
  • General.3am Love Patch Studio Coat
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    Dhs. 630.00
    Sale price
    Dhs. 630.00
  • General.3am Distressed Studio Coat
    Regular price
    Dhs. 630.00
    Sale price
    Dhs. 630.00
  • General.3am Studio Coat
    Regular price
    Dhs. 525.00
    Sale price
    Dhs. 525.00
  • General.3am Denim Studio Coat
    Regular price
    Dhs. 525.00
    Sale price
    Dhs. 525.00
  • General.3am Denim Studio Coat
    Regular price
    Dhs. 475.00
    Sale price
    Dhs. 475.00
  • General.3am Studio Kandora
    Regular price
    Dhs. 725.00
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    Dhs. 725.00
  • General.3am Denim Studio Coat
    Regular price
    Sold out
    Sale price
    Dhs. 525.00
  • General.3am Studio Coat Maroon
    Regular price
    Sold out
    Sale price
    Dhs. 525.00